Press Release Author = Mary Churchill / Churchill Communications
Industry = Advertising
Press Release Summary = ADM Elects Stuart McKelvey to Chairman of Board
Press Release Body = NEW YORK, October 19. - Stuart J. McKelvey, Chief Executive Officer and President of TMP Directional Marketing, was elected Chairman of the Board of Directors of the Association of Directory Marketing, Inc. (ADM) at its Annual Meeting in Williamsburg, VA. ADM's 108 member agencies specialize in yellow pages print and online advertising for national advertisers, a $2 billion plus business in the U.S.
"This is a great honor," said McKelvey. "Our industry faces exciting challenges as consumer use of the Internet continues to grow. Working with ADM and its ongoing commitment to ROI research, we can help advertisers leverage their dollars in yellow pages media that is accountable and proven to provide a return on investment of $26 to $1 for national Yellow Pages advertisers.\"
Having served in his current TMP leadership position since 1998, McKelvey has managed the growth of TMP Directional Marketing, now the largest agency in the industry and counting 33 of the Fortune 100 companies among its hundreds of clients.
About The Association of Directory Marketing, Inc. ADM's mission is to grow advertisers' businesses and, in turn, industry revenues by maximizing the value of directory advertising. Through relationships with advertisers, Certified Marketing Representatives (CMRs) and agencies, publishers and suppliers, ADM enhances partnerships, improves the quality of marketing and proves the value of directory advertising. For more information, please visit http://www.admworks.org.
About TMP Directional Marketing TMP Directional Marketing (TMPDM) is a leading Search and Online agency, as well as the world's largest yellow pages advertising agency, serving clients in North America, Europe and the Asia Pacific Rim. Over 1,770 clients trust TMPDM to build, enhance, and protect their brand images within 9,000 Yellow Pages directories. By adding specialized leadership in online marketing and direct response to the core of national Yellow Pages program development and management, TMPDM\'s suite of services supports the entire customer contact cycle. For more information, please visit http://www.tmpdm.com
2022
